NapisteJim.cz – notes from the launch from promotion point of view
So on Thursday the 26th of the Czech version of WriteToThem was finally launched!
That day we used three different channels to promote the new application:
1) we organized a press conference for media with stars from the vide present
2) we published the video we made to YouTube, Vimeo and Stream (local site)
3) we approached the most read bloggers on the Czech internet
The results, so far, are just amazing!
High share of most attended media informed about the initiative, including Czech Television, Czech radio (public service channels), several private tv and radio channels, several main news portals (both nation-wide and regional), and well-appreciated printed magazines.
After just 5 days in function we have 7 500 visits and more than 150 sent e-mails!
We’ve been contacted by bunch of initiatives and even businesses offering cooperation and/or help with ongoing promotion. We’ve been also offered to present NapisteJim.cz on several gatherings and conferences of various NGO initiatives. We will be in touch with all of these and try to make the best both for us and our potential partners.
We will continue to work on make NapisteJim.cz more regional (so far you can contact only an MP or a Senator) and also flexible to be used by different NGO organizations just according their needs.
Long road in front of us, but exciting!